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Chimp Culture

About Chimp: Giving and feeling good

Leslie Strudwick August 24, 2011

So we’re blogging now. About Chimp. About giving. About charity. About the charitable sector. About changing it and the way people give. About inspiring and enabling people to incorporate giving into their everyday lives – or so we hope. (For the record, we plan to make it so easy – and even fun – for people that they’ll want to do it more.)

But let’s not get ahead of ourselves. We’ll start with “About Chimp.”

Among charity sector types, Chimp is called a donor-advised fund. That is, “it’s a charitable giving vehicle administered by a public charity and created for the purpose of managing charitable donations on behalf of an organization, family, or individual.”

But that term doesn’t really roll off the tongue, so we describe Chimp as an online bank account that’s just for charitable giving.

This “bank account” is called your Chimp Fund. It takes all of 60 seconds to set up. You can add money to your fund anytime you want. You can give money away anytime you want. (And it doesn’t have to be at the same time, like when you usually give to charity.).

But here’s the really great thing (well, one of them): You can send money to any Canadian charity, AND you can also send money to your friends and family for them to give away.

See, it’s all about giving. And feeling good. Feeling good about giving.

What’s not to like about a site that wants you to feel good?

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