Social fundraising has become a popular way to give to charity because it allows donors to get involved in spreading the word about your cause. And when enough people share your message socially, it can really take off fast and propel giving.
To celebrate NPD, Peer Giving Solutions offered the 700 attendees at the AFP luncheon $10 (charitable dollars) each to give to the Canadian charity of their choice. The kicker? Attendees had to claim their $10 with a tweet. To qualify, the tweets had to use the #AFPvanNPD and #chimpNPD hashtags, and mention the recipient charity.
Chimp sponsored the event’s Twitter wall, streaming the hundreds of hashtagged tweets, retweets and responses to a large screen in the conference room. Even the event’s keynote speaker and founder of Free the Children, Craig Kielburger, got in on the action.
In the span of a few hours, event participants directed $1,620 to 60 charities, which Peer Giving sent using a Giving Group called You Tweet, We Give. on Chimp.
The exposure on Twitter also resulted in the @PeerGiving and @wearechimp handles trending in Canada as the message spread far and wide.
Tips for Fundraising Socially with a Twitter Wall
Want to run your own social fundraising Twitter wall? Here’s how:
Enlist a sponsor: Find an event sponsor or partner to offer charitable dollars to participants at your event.